Country × country lookalike map

How similar two markets behave, based on the weighted overlap of their top-200 apps, plus small additive boosts for shared region / language family / income tier. Darker cells = more similar.

Hover any cell to see the similarity. Countries are grouped by region for readable blocks.

Quick anchors

Anchor marketTop 5 lookalikes (boosted)
Japan (JP)South Korea (KR) 0.38, Taiwan (TW) 0.33, Singapore (SG) 0.33, Hong Kong (HK) 0.31, United Arab Emirates (AE) 0.29
South Korea (KR)Singapore (SG) 0.39, Japan (JP) 0.38, Taiwan (TW) 0.35, Hong Kong (HK) 0.35, Malaysia (MY) 0.33
United States (US)Canada (CA) 0.71, Australia (AU) 0.57, United Kingdom (GB) 0.55, New Zealand (NZ) 0.54, Ireland (IE) 0.49
United Kingdom (GB)Ireland (IE) 0.63, Canada (CA) 0.60, Australia (AU) 0.59, United States (US) 0.55, Germany (DE) 0.55
Germany (DE)Austria (AT) 0.77, Switzerland (CH) 0.69, Belgium (BE) 0.65, Netherlands (NL) 0.61, Norway (NO) 0.59
France (FR)Spain (ES) 0.64, Italy (IT) 0.64, Belgium (BE) 0.61, Switzerland (CH) 0.59, Austria (AT) 0.58
Saudi Arabia (SA)United Arab Emirates (AE) 0.68, Kuwait (KW) 0.65, Bahrain (BH) 0.61, Oman (OM) 0.58, Qatar (QA) 0.57
Brazil (BR)Mexico (MX) 0.58, Argentina (AR) 0.57, Colombia (CO) 0.56, Chile (CL) 0.55, Costa Rica (CR) 0.54
India (IN)Pakistan (PK) 0.49, Sri Lanka (LK) 0.45, Nepal (NP) 0.44, United Arab Emirates (AE) 0.38, Maldives (MV) 0.37
China (CN)Macao (MO) 0.19, Hong Kong (HK) 0.18, Taiwan (TW) 0.16, Singapore (SG) 0.14, Malaysia (MY) 0.12
Russia (RU)Belarus (BY) 0.43, Ukraine (UA) 0.38, Serbia (RS) 0.30, North Macedonia (MK) 0.29, Czechia (CZ) 0.29
Mexico (MX)Colombia (CO) 0.65, Guatemala (GT) 0.65, Argentina (AR) 0.62, Ecuador (EC) 0.62, Peru (PE) 0.62
Indonesia (ID)Malaysia (MY) 0.62, Philippines (PH) 0.53, Thailand (TH) 0.45, Singapore (SG) 0.43, Turkey (TR) 0.43
Turkey (TR)Azerbaijan (AZ) 0.53, Kazakhstan (KZ) 0.49, Georgia (GE) 0.45, United Arab Emirates (AE) 0.45, Kyrgyzstan (KG) 0.44
Australia (AU)New Zealand (NZ) 0.66, Canada (CA) 0.62, United Kingdom (GB) 0.59, United States (US) 0.57, Ireland (IE) 0.54
Singapore (SG)Malaysia (MY) 0.50, Hong Kong (HK) 0.49, United Arab Emirates (AE) 0.45, Philippines (PH) 0.43, Indonesia (ID) 0.43