How similar two markets behave, based on the weighted overlap of their top-200 apps,
plus small additive boosts for shared region / language family / income tier.
Darker cells = more similar.
Hover any cell to see the similarity. Countries are grouped by region for readable blocks.
| Anchor market | Top 5 lookalikes (boosted) |
| Japan (JP) | South Korea (KR) 0.38, Taiwan (TW) 0.33, Singapore (SG) 0.33, Hong Kong (HK) 0.31, United Arab Emirates (AE) 0.29 |
| South Korea (KR) | Singapore (SG) 0.39, Japan (JP) 0.38, Taiwan (TW) 0.35, Hong Kong (HK) 0.35, Malaysia (MY) 0.33 |
| United States (US) | Canada (CA) 0.71, Australia (AU) 0.57, United Kingdom (GB) 0.55, New Zealand (NZ) 0.54, Ireland (IE) 0.49 |
| United Kingdom (GB) | Ireland (IE) 0.63, Canada (CA) 0.60, Australia (AU) 0.59, United States (US) 0.55, Germany (DE) 0.55 |
| Germany (DE) | Austria (AT) 0.77, Switzerland (CH) 0.69, Belgium (BE) 0.65, Netherlands (NL) 0.61, Norway (NO) 0.59 |
| France (FR) | Spain (ES) 0.64, Italy (IT) 0.64, Belgium (BE) 0.61, Switzerland (CH) 0.59, Austria (AT) 0.58 |
| Saudi Arabia (SA) | United Arab Emirates (AE) 0.68, Kuwait (KW) 0.65, Bahrain (BH) 0.61, Oman (OM) 0.58, Qatar (QA) 0.57 |
| Brazil (BR) | Mexico (MX) 0.58, Argentina (AR) 0.57, Colombia (CO) 0.56, Chile (CL) 0.55, Costa Rica (CR) 0.54 |
| India (IN) | Pakistan (PK) 0.49, Sri Lanka (LK) 0.45, Nepal (NP) 0.44, United Arab Emirates (AE) 0.38, Maldives (MV) 0.37 |
| China (CN) | Macao (MO) 0.19, Hong Kong (HK) 0.18, Taiwan (TW) 0.16, Singapore (SG) 0.14, Malaysia (MY) 0.12 |
| Russia (RU) | Belarus (BY) 0.43, Ukraine (UA) 0.38, Serbia (RS) 0.30, North Macedonia (MK) 0.29, Czechia (CZ) 0.29 |
| Mexico (MX) | Colombia (CO) 0.65, Guatemala (GT) 0.65, Argentina (AR) 0.62, Ecuador (EC) 0.62, Peru (PE) 0.62 |
| Indonesia (ID) | Malaysia (MY) 0.62, Philippines (PH) 0.53, Thailand (TH) 0.45, Singapore (SG) 0.43, Turkey (TR) 0.43 |
| Turkey (TR) | Azerbaijan (AZ) 0.53, Kazakhstan (KZ) 0.49, Georgia (GE) 0.45, United Arab Emirates (AE) 0.45, Kyrgyzstan (KG) 0.44 |
| Australia (AU) | New Zealand (NZ) 0.66, Canada (CA) 0.62, United Kingdom (GB) 0.59, United States (US) 0.57, Ireland (IE) 0.54 |
| Singapore (SG) | Malaysia (MY) 0.50, Hong Kong (HK) 0.49, United Arab Emirates (AE) 0.45, Philippines (PH) 0.43, Indonesia (ID) 0.43 |