PAID-TO-FREE: Things 3 → India
Opportunity score: 0.867 (evidence 1.00 · market 0.76 · ease 0.76)
- Target market: India (IN)
- Reference app(s) / source: India (IN)
- Icon: https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/d0/1e/fe/d01efe6f-a09d-713e-0b02-b75c2865c215/AppIcon-0-0-1x_U007ephone-0-0-0-1-0-0-85-220.png/180x180bb.png
Evidence
Top-1 on Paid chart in in; present on Free chart in only 0 market(s) globally.
Why this market specifically
India's lookalike markets (top-5 by similarity):
- Pakistan (PK) — similarity 0.49
- Sri Lanka (LK) — similarity 0.45
- Nepal (NP) — similarity 0.44
- United Arab Emirates (AE) — similarity 0.38
- Maldives (MV) — similarity 0.37
Suggested build brief
- Build a free + IAP version of Things 3
- Validate: paid users in India are willing to pay; convert to ads/freemium model
App Store facts
- Developer: Cultured Code GmbH & Co. KG
- Price: $9.99 ($9.99 USD)
- Rating: 4.8 ⭐ from 27,585 ratings *(rating count is Apple's public proxy for downloads)*
- Version: 3.22.9
- Size: 126.0 MB
- First released: 2017-05-18
- Last update: 2026-03-25
- Apple genre: Productivity
- Content rating: 4+
- App Store: https://apps.apple.com/us/app/things-3/id904237743?uo=4
What the app does (publisher description)
Get things done! The award-winning Things app helps you plan your day, manage your projects, and make real progress toward your goals.
Best of all, it’s easy to use. Within the hour, you’ll have everything off your mind and neatly organized—from routine tasks to your biggest life goals—and you can start focusing on what matters today.
“Things offers the best combination of design and functionality of any app we tested, with nearly all the features of other power user applications and a delightful interface that never gets in the way of your work.”
—Wirecutter, The New York Times
KEY FEATUR…
Latest user reviews (US App Store)
- ★☆☆☆☆ _Scamming_ — bigballerbrandd
Absolute scam having to buy this from all of your devices. Do not waste your money
- ★★★★★ _Best of the best_ — joelfreeman3d
Things is probably my favorite app ever made on Mac and iPhone. It’s rare to find software of this quality longevity and reliability and I genuinely base my entire life around it. I hope it’s still here in 30 years from now because I intend to keep using it. I look forward to every update. I’ll be …
- ★☆☆☆☆ _Confused_ — Rich Aesthetic Reviews
For costing 80$ across all 3 operating systems, this app should support ALL OS features. Where are dynamic island, live activity, location, and focus filter support? You can filter widgets to show tasks with tags. Why can I slo have the whole app filter to only show me selected tags when I’m in a f…