GEO-EXPAND: Splitwise → United States
Opportunity score: 0.887 (evidence 0.85 · market 1.00 · ease 0.78)
- Target market: United States (US)
- Reference app(s) / source: Australia (AU), Canada (CA), United Kingdom (GB), New Zealand (NZ)
- Icon: https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/ab/84/21/ab8421fe-d037-e41e-d371-4dad5500cf0e/AppIcon-0-0-1x_U007emarketing-0-8-0-0-85-220.png/180x180bb.png
Evidence
Top-1 in 4 lookalike market(s); avg similarity 0.59; max days-on-chart 29.
Why this market specifically
United States's lookalike markets (top-5 by similarity):
- Canada (CA) — similarity 0.71
- Australia (AU) — similarity 0.57
- United Kingdom (GB) — similarity 0.55
- New Zealand (NZ) — similarity 0.54
- Ireland (IE) — similarity 0.49
Suggested build brief
- Re-skin / localize Splitwise for United States
- Translation priority:
en
App Store facts
- Developer: Splitwise, Inc.
- Price: Free
- Rating: 3.9 ⭐ from 24,570 ratings *(rating count is Apple's public proxy for downloads)*
- Version: 26.5.2
- Size: 56.5 MB
- First released: 2011-08-24
- Last update: 2026-05-17
- Apple genre: Finance
- Content rating: 4+
- App Store: https://apps.apple.com/us/app/splitwise/id458023433?uo=4
What the app does (publisher description)
Splitwise is the easiest way to share expenses with friends and family and stop stressing about “who owes who”. Millions of people around the world use Splitwise to organize group bills for households, trips, and more. Our mission is to reduce the stress and awkwardness that money places on our most important relationships.
Splitwise is great for:
- Roommates splitting rent and apartment bills
- Group trips around the world
- Splitting a vacation house for skiing or at the beach
- Weddings and bachelor/bachelorette parties
- Couples sharing relationship costs
- Friends and co-workers who go …
Latest user reviews (US App Store)
- ★☆☆☆☆ _Bad experience for free version_ — Blake’s review
The App used to be fantastic, then they put everything behind a pay wall. Limited expense entries per day and now to settle up payment you have to pay though them. No longer can you mark you paid them (if you’re still able to they really hide this feature).
- ★☆☆☆☆ _Zero stars_ — Tupacspongebob19
This app does not work good at all!!!! We did it for a bach trip and it kept telling people we owed the wrong people and we all ended up having to calculate everything ourselves outside of the app. Only thing useful is that it divided it evenly. I connected my bank to pay people back asap…never work…
- ★☆☆☆☆ _It’s not a free app_ — frstru user
I was adding my expenses and just before last few expenses I was asked to switch to Pro to proceed. I didn’t even get a full free trial. I could do it just on phone and using calculator. Now it’s showing me that amount is owed with no option to update that is paid by owing member. If it’s not paid u…
Screenshots
